![]() ![]() Those vendors have been feeling increased pressure on margins, fees and expenses they pay to Amazon for years. Amazon-only sellers, including the consolidators who have bought up hundreds of smaller Amazon sellers, are highly vulnerable to what Amazon does now. Entire industries have grown up that sell only on Amazon. The vendors who are most vulnerable are those who depend on the retailer for a majority of sales and Amazon probably has more vendors (and sellers) dependent on it than any retailer in history. That’s when retailers figure out ways to extract more value from their vendors. We should get more of what they’re getting.” ![]() They say, “we’re struggling with growth and our vendors are prospering. ![]() In the past is that when retailers got big and growth slowed, they continued to see their vendors making a lot of money. According to Coresight, “Amazon’s grocery ambitions have helped shape the focus of Prime Day 2022.” And yet, being a top player is still elusive. In 2017, Amazon bought Whole Foods and then it created Amazon Fresh grocery. That range has led naysayers to dub Prime Day as Amazon’s version of a garage sale: a lot of (sometimes silly) unsold inventory with an occasional true treasure mixed in.It’s not for lack of trying. In past years, Prime Day has offered its biggest discounts on Amazon’s proprietary gadgets - including Echo personal assistance devices (“Alexa…”), Fire TV sticks, Kindles and their ilk - plus a flea-market array of baubles, gewgaws and bric-a-brac from other vendors large and small, as well as items from Amazon’s Whole Foods supermarket chain. Membership fees for Amazon Prime rose by 17% this year, to $139 a year and $14.99 a month (a $180 hit for monthly subscribers). Prime Day in 2022 should offer better deals than ever as Amazon responds to stepped-up competition from Walmart, Target, Best Buy, and even Costco (in some cases) offering free shipping and same-day in-store pickup.Īnother reason Amazon might beef up its Amazon Prime Day offerings: to mollify customers irked by rising Amazon Prime fees. ![]() What to Expect from Amazon Prime Day 2022 ![]()
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